How to Spot Fake ASOS Products || Real vs Fake ASOS
ASOS is a UK online fashion company selling clothes, shoes, accessories and beauty. They sell their own lines of clothing and many other company’s items. However, the internet is now filled with fake websites and unverified product links on third-party sites, leaving many shoppers questioning whether the ASOS-branded things they’re seeing are legitimate. If you know the official ASOS website, its operational background and the major criteria to identify genuine products, you may order similar items online with much more peace of mind, without continuously worrying about frauds and counterfeits.
Where Did ASOS Come From?
ASOS is a British brand founded in England in 2000. Based at Greater London House, London, the company currently has an online shopping service for customers in many countries and areas throughout the world.
Owner of ASOS
ASOS plc is a public limited company and the operating firm behind ASOS. Which means that there is no one person who can simply be labeled the proprietor of ASOS. The corporation is owned collectively by all shareholders, with ownership shared among them. There is also a further company, ASOS.com Limited, which is responsible for running its core online retail operation only.
ficial shopping site for ASOS is ASOS.com. We advise customers to order exclusively from this official domain or through the certified ASOS mobile application. Be very careful of sites with similar domain names, sites that copy ASOS’s branding or sites that pretend to be legitimate ASOS discount sites.
How to tell that ASOS items are legitimate
For example, ASOS does not have in place a global product authentication check throughout its product range, for instance using holographic anti-counterfeiting labels or a unique serial number system. This is partly because the retailer sells not only goods under its own names but also products of many other fashion brands, therefore it is hard to place similar anti-counterfeiting marks on products of all these brands. To determine if your ASOS branded products are genuine, compare your item to the product descriptions and images on the official ASOS.com website. Pay attention to aspects such as:
- Brand labels and care labels
- Logo spelling and print quality
- Sewing and finishing
- Material and fabric
- Product and size specific details
- Design details and packaging
If the brand name is misspelled, the stitching is rough, the print quality is bad, the labels look funny or anything else looks strange when comparing with real product photographs, it can be that you’ve bought a fake. However, if one feature is wrong, you can’t assume that the item is fake.
ASOS has regularly cautioned customers about the possibility of fraudsters posing as ASOS staff on fake websites, social media profiles, WhatsApp or unofficial email addresses. If an offer sounds suspicious don’t rush to give your bank details or personal information – always check it on ASOS’s official website first. It’s better to spend a few extra minutes checking again and eliminate practically all preventable risks. A surprise “benefit” is not an excuse to share personal information and dismiss your better judgment.
Q: Is ASOS a good brand?
A: Yes. ASOS is a popular online fashion hub in the UK. ASOS plc is a separate legal entity which runs its official retail business within a long-established public corporate framework.
Q: Is there an app for ASOS?
Q: Yes. ASOS has an official mobile shopping app that works with its main shopping site, ASOS.com. Consumers have two different official channels via which they can shop and buy products.
Q: Does ASOS sell other brands?
A: Yes. ASOS retails a huge variety of products including its own in-house brand lines, such as ASOS DESIGN, and products from several fashion labels. The website covers a broad spectrum of fashion categories and features its own lines as well as a selection of third-party brand products.
